Culture is not
- your product
- your platform
- your perks
- your benefits
- your marketing
- your elevator pitch
- your market
- the size of your company
- the countries that you operate in
- the countries that you sell to
- free snacks
- free soda (soft-drinks)
- free lunch
- free dinner
- a beer fridge
- a bar in the office
- buying rounds of drinks
- having Friday drinks
- having Friday snacks
- having a box of cereal in the office
- having a cool office
- having cool artwork in the office
- having a dog-friendly office
- having a cat-friendly office
- exposed concrete floors
- big windows
- an office in the Mission
- an office in the Valley
- an office in Manhattan
- an office in Brooklyn
- Aeron chairs
- bean bags
- Apple laptops
- big monitors
- big Apple monitors
- big TVs
- fancy phone-conferencing units
- fancy video-conferencing units
- wearing hoodies in the office
- wearing tshirts in the office
- wearing jeans in the office
- having a casual clothes policy
- free merchandise
- free t-shirts
- free hoodies
- having Slack (that’s different to how you use Slack)
- having Campfire (that’s different to how you use Campfire)
- having IRC channels (that’s different to how you use IRC)
- capital-A Agile
- just applying Scrum
- using Trello
- using Pivotal Tracker
- using Asana
- your funding
- having investors
- seeking VC funding
- having VC funding
- recruitment
- having an HR team
- using version control
- using Bitbucket
- using GitHub
- using open-source
- having data
- having big data
- having big data visualizations
- being on Hacker News
- being on Product Hunt
- having a Twitter account
- having an Instagram account
- having a Facebook page
- having an MBA
- having attended the right college/university
- having employees who used to work for Google
- having employees who used to work for Facebook
- having employees who used to work for Amazon
- having employees who used to work for Apple
- having employees who have founded a company
- what parties your founders go to
- what conferences your founders go to
- what your employees on weekends
- working on weekends